Amid resignation, Susan G. Komen’s CEO ‘still doesn’t get it’

The departure of founder Nancy Brinker, along with the president and two board members, doesn’t undo any damage. It adds to its seemingly never-ending PR nightmare.

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Why doesn’t she get it? Because she says these resignations had nothing to do with the controversy earlier this year when Komen announced it would cut funding of Planned Parenthood. Under immense pressure, it reversed its decision.

But the damage was done. The Wall Street Journal reports that fundraising is down across the country. Certainly, a lot has to do with the way Komen mishandled the crisis.

Among other things, it did not respond to criticism, wasn’t proactive in getting the good side of its story out, appeared to ignore the damage it caused, and never issued a heartfelt apology. Even now, Ragan’s PR Daily reported that Komen is not addressing the leadership shakeup on its Facebook page or Twitter feeds.

So now that she is leaving, why does Brinker still not get it? It has to do with the timing of the resignation and how she is leaving.

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