Amtrak has had a social media presence for nearly five years, but lately its social media team has felt that wasn’t enough.
“Facebook, Twitter, Pinterest, and Instagram can be somewhat limiting in terms of the stories you can tell,” says Julia Quinn, Amtrak’s director of social media. “Telling a great story that’s coming out of our engineering department with a Facebook post and a couple of pictures really just wasn’t doing that story justice. We wanted to provide our customers with a deeper look at what’s happening here at Amtrak.”
That’s why the company launched a blog, titled All Aboard, last month, she says. Where Amtrak.com gives people the information they need to book a trip, All Aboard gives them stories, travel tips, behind-the-scenes information to add flavor to those trips. It also provides a forum for passenger comments.
It’s just getting started, but people are already jumping on board, Quinn says.