An employee publication that understands its purpose

Every word in this publication is strategic.

Messenger, the employee publication for The University of Texas M.D. Anderson Cancer Center, gets an A+ in this category. Every story in this publication is aimed at producing a practical effect in the way people do their jobs, think about their jobs, think about each other and think about patients.

True, not every story fulfills that single-minded purpose, but the obsessive goal is there, and the alert reader can’t help but be aware of the editor’s overriding concern with making her publication a spur to changing the way M.D. Anderson does every aspect of cancer medicine.

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