Web Sites Anatomy of a successful mobile website Readability, navigation, and ease of use are imperative to making your mobile website one that users will visit and revisit—and an app is a sorry substitute. By Matt WilsonJan. 28, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.