Anti-bullying campaign reaches kids via social media—and T-shirts

It’s tough to get your message in front of high schoolers in the 21st century. They’re texting more, spending time on social networking sites every day and watching less TV than they used to.

“It’s really a gated community,” says Richard Whitney, president of Shirts in School.

But what if you put the message on what they wear?

Whitney started Shirts in School in late 2010 with the idea that getting messages into schools, be they advertising messages for companies such as True Power or public awareness campaigns such as an anti-bullying campaign set to kick off Tuesday, March 22.