AP Stylebook’s 5 tips to write winning pitches

Are journalists ignoring your story proposals? Pitch ideas that meet the needs of reporters and their audiences—not those of your client—says The AP Stylebook’s product manager.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Sometimes even PR pros are bored by the pitches they write.

It might be a corporate event you wouldn’t attend if you weren’t paid to be there, or a product development so minor that you wouldn’t bother to mention it to a friend who asks, “What are you up to these days?”

Such press releases tend to be initiated by bigwigs who subtly override your objections by pounding the desk with a shoe and ordering that you crank out the copy, or else.

Still, if you’re clogging reporters’ and producers’ inboxes with unpublishable ideas, is it any surprise that they see your name in the sender field and end up passing on the good ideas as well?

In her Ragan Training session, “How PR Pros Can Write (and Think) Like Journalists,” Colleen Newvine, product manager of The AP Stylebook, offers tips for improving the chances of your pitches.

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