Crisis Management Apple’s PR elephant in the room In the wake of last week’s announcement that its CEO Steve Jobs is taking an indefinite medical leave of absence, Apple’s PR department must take four steps to make its investors feel safe. By Fraser P. SeitelJan. 24, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.