Apple’s PR elephant in the room

In the wake of last week’s announcement that its CEO Steve Jobs is taking an indefinite medical leave of absence, Apple’s PR department must take four steps to make its investors feel safe.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.