Every day, without fail, dozens of press releases land in the inboxes of bloggers and journalists, sent by PR professionals trying to spread the word about the new services, special deals, fresh content, or other things they seek coverage for. And every day, without fail, most of those pitches end up in the trash.
Bad pitches are flawed in some major way. The releases are addressed to the wrong person, have nothing to do with the subject the journalists or bloggers cover, or are downright rude.
Some PR people are just terrible at their jobs. They fire off identical, unpersonalized emails based off huge distribution lists or email databases. They fail to explain why their client would make for a good story.
These are PR spammers, and they’re the bane of journalists’ existence. As a PR professional, you must steer clear of this frustration at all costs. How can PR professionals avoid that label while also gaining the coverage they want for their clients? Read on…
Target the right places