Are you botching your employee advocacy efforts?

Many organizations want their people to become brand ambassadors, yet they make easily remedied mistakes. Here are five common missteps and ways to fix them.

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In many modern organizations, the right hand doesn’t always know what the left hand is doing.

Marketing is … crafting messages?

Sales is … building relationships?

HR is … handling benefits?

With each department so fervently focused on its own objectives, we often have a rather limited view of what our co-workers are working on. As a result, the whole doesn’t always end up being greater than the sum of its parts.

It’s not necessarily a lack of desire on our colleagues’ part. Most people want to be engaged with their work in a more meaningful way. Unfortunately, only about one-third (31.5 percent) of employees in the U.S. say they feel connected with their company’s mission.

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