Creating an account has pitfalls—immediately and down the road
As Facebook increases its foothold on word domination (the most recent case in point is the recently revealed “Like” feature that will allow any piece of content on any Web site to be pulled into Facebook), not having a presence on Facebook is becoming more of a liability for businesses. Why would a business not want to capitalize on the magic that is Facebook?
As I blogged a few months ago, there remains one big reason: the fact that business owners ultimately have little to no control over the fate of their pages should the original creator part ways with the company, or if Facebook decides to suspend the page creator’s account for some reason.
The post got a lot of great comments, including two claiming that the issue I raise is actually a non-issue because pages don’t have to be tied to a profile. Now, I don’t know what to think; Facebook’s own information about this is contradictory, and there remains no “ah-ha” solution.