Are you really a ‘leading provider’…or leading me on?

Calling yourself an ‘industry leader’ is like assigning yourself a nickname. Better to cite (or even induce) kudos from others.

“I’m an amazing person.”

Imagine that a complete stranger said this to you. How would you react?

I know what I’d be thinking: “According to whom, buddy?”

Now think of the corporate world: Too often, businesses are leading providers, industry-leading or market leaders—according to nobody other than themselves.

You say you’re amazing? Prove it.

As opposed to our personal lives, where arrogance is met with cynicism, consumers generally let businesses get away with statements of grandeur.

That doesn’t mean your business won’t ever be called on it. And boy, will you ever look dumb without an answer.

Have an answer to ‘According to whom?’

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