With all the available social media outlets that allow people to create and distribute content, perhaps we’re tuning out what social media is really about.
Bob Knorpp, writing for AdAge.com, would like to remind people using social media for content purposes alone that they are missing the point.
“For instance, we create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy,” Knorpp writes. “Trouble is it’s not really a social strategy, as much as a search-engine-optimization strategy. We aren’t necessarily engaging an audience with this “content.'”