Art museum’s small budget can’t stop social media success

How the Indianapolis Art Museum uses videos, blogs, Flickr, Facebook and more to attract a large audience

Indianapolis Art Museum communications manager Meg Liffick admits she doesn’t know the ROI for the museum’s extensive social media effort. And though Google Analytics show that the museum’s blog is being read, here’s what new media administrator Despi Mayes says about the size and consequence of the community IMA has created: “We’re still figuring that out.”

So why are Liffick and Mayes brimming with confidence that what they’re doing is good for the museum and worth every penny?

Listen to an audio interview with the “Nugget” crew.

Because over a couple short years, for a tiny fraction of the museum’s operating budget—one percent, give or take—IMA’s social media project has: