6 tips for newsjacking—and content marketing—smarts

Thinking about tweeting during the Super Bowl—or the next terrorist attack? Slow down and pick up some tips from Shel Holtz.

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You’ve heard about Oreo’s success in “newsjacking” by tweeting an image of a cookie during the Super Bowl blackout.

But before you newsjack the next big event dominating the networks, consider the fate of the food site Epicurious, says Shel Holtz of Holtz Communication + Technology

After the Boston bombing, the brand tweeted, “In honor of Boston and New England, may we suggest: whole-grain cranberry scones!” A storm of criticism followed, and Epicurious had to apologize—repeatedly.

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