eBay exec: If you don’t use internal video for comms, ‘you’re left behind’

What was once a rare tool for executive webcasts is now available many times a week as eBay recognizes the medium’s value in internal communications.

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It was video guy Ryan Burnham’s first day on the job at eBay—and departing Meg Whitman’s last, after serving as chief executive and a transition adviser for the new CEO.

At her sendoff, eBay hosted a multi-camera webcast, says Burnham, who oversees live webcasting and video production services under the Global Enterprise Technology department.

That was a rare event at eBay in 2008. Live webcasting was done by only a few business leaders—a total of four or five times a year.

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