In its list of the 10 most hated companies in the United States last year, 24/7 Wall St. explained that slow erosion did more damage than immediate crises.
In this year’s list, that doesn’t seem to be quite the case. McDonald’s, which didn’t even appear on last year’s list, is now, according to the site, the most-hated company in America. The animosity comes from complaints that have been gaining traction since the summer. In October, the company’s helpline suggested an employee look into going on food stamps.
“Low wages may be why the fast-food giant scored just 73 in the American Customer Satisfaction Index, the lowest in the limited service restaurant,” 24/7 Wall St.‘s report states. Add poor revenue growth to that, and you get a meteoric rise in scorn.