I just read yet another opinion piece about the death of the press release.
Why folks are in such a hurry to kill off press releases I’ll never understand. Perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring. They haven’t had the pleasure of landing a new customer because of a press release the customer read announcing their latest product or service. They haven’t enjoyed the attention received from a reporter who saw the press release and contacted them to be featured in a story that ran on the front page.
The press release absolutely has a place in today’s marketing world. It’s a perfect vehicle for getting out the information reporters and potential customers need. I work with editors who actually request press releases from my clients. It’s a format they find useful. Let’s face it, reporters are stretched thinner than ever and need information such as availability dates, features, and pricing in an easy-to-use format. Press releases provide that.