How ‘non-sexy’ businesses succeed on social media
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
There are some brands for whom social media is easy. When I was managing the Cinnamon Toast Crunch account, all we had to do was show the product and the crowd went wild. It helped that my team and I liked the product as much as the fans.
It’s not so easy for other brands.
Dockers are synonymous with “boring dad.”
Staples sells office supplies. Lame.
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