Samsung sponsored the Oscars, but the winner was…Apple

The star-filled selfie that host Ellen DeGeneres snapped in the audience was taken on a Samsung phone, but she used her beloved iPhone to take photos backstage.

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If you didn’t notice—and it was hard not to—Samsung was a sponsor of Sunday night’s telecast of the 86th annual Academy Awards ceremony.

In fact, the most documented moment of the night, in which host Ellen DeGeneres gathered a group of stars together for a selfie that broke the retweet record as well as Twitter itself, involved the use of a Samsung Galaxy Note 3. It was in many ways an ad for the phone.

Though Samsung could dictate which phone DeGeneres used onstage (or, in this case, in the audience), the host got to say which phone she used for photos backstage, and DeGeneres opted for an iPhone for those photos. Her tweets say it all:

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