What’s the perfect press release headline?

There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.

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Is there such a thing as a perfect press release headline? Clearly, there are good and bad ones. Some headlines that grab attention and some are easily skipped. But what would be the characteristics of the perfect headline?

Of course there’s no such thing as the absolute, perfect press release, but we can imagine a conceptually perfect press release headline. For every press release, there’s an amazing headline waiting out there for it, and it’s your job to find it each and every time. Reaching that pinnacle is no small feat, though, and there are several things to look out for.


You can’t really say “four words maximum for a headline” or “no more than 50 characters and no less than 14,” as that doesn’t take any other factors into account. Still, there are a few rules to follow when it comes to length.

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