Disney fills blog with ‘highly contagious and shareable’ content

The Disney Parks blog offers exclusive, behind-the-scenes videos, images, and posts that delight readers.

Ragan Insider Premium Content
Ragan Insider Content

“Ideas come from curiosity,” said Walt Disney.

In terms of social media, that translates to giving readers what they’re most curious about: exclusive video and behind-the-scenes stories at Disney—and not relying on reporters to do the job.

“We’re using our channels to cover ourselves like a news organization coming to Disney,” Thomas Smith, social media director of Disney Parks, told attendees at Ragan Communications’ second annual Social Media for PR and Corporate Communicators Conference. “We’re using those same channels to announce our biggest campaigns and events.”

For instance, Disney gained a lot of press recently when it gathered 140 movie characters in the shape of a hashtag and tweeted the photo. It launched first on Twitter, then on the Disney Parks blog, which is the hub of Disney’s social media efforts. The blog represents all the business units, and it features seven-plus stories a day from more than 100 bloggers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.