8 successful headlines—and the psychology behind them

Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.

Ragan Insider Premium Content
Ragan Insider Content

Untitled Document I recently dug into research about headlines to prepare for a webinar on the science of writing must-click headlines on social media.

I found plenty of data about which words are in the most-shared headlines, how long headlines should be, and more.

What was especially interesting were the psychology behind some well-known headline formulas and what makes them so clickable. Here’s an overview of eight winning headline formulas and the psychology behind them:

1. Surprise

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.