McDonald’s is changing up its Happy Meals to be a little healthier, adding low-fat yogurt as a side. To celebrate, the fast food chain has unveiled a mascot specifically for its Happy Meals, and his name is Happy.
People think he’s horrifying.
— McDonald’s (@McDonalds) May 19, 2014
Here’s Happy in action:
Happy isn’t a totally new character. He was originally introduced in France in 2009 and has made his way to other countries in Europe and Latin America since then. According to McDonald’s, he’s been well received so in those countries.
“Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald’s,” Julie Wenger, senior director of U.S. marketing for McDonald’s, said in a press release.
If the Twitter reaction to Happy’s unveiling to a U.S. audience is to be believed, however, diners won’t be looking forward to seeing the mascot at all. They’re going to have nightmares about him.
.@McDonalds oh, this was a mistake, McDonald’s
— jitka (@jitka) May 19, 2014
— sparkly shark (@sharked_up) May 19, 2014
— Boogie (@Boogieknight) May 19, 2014
.@McDonalds Please tell me an unpaid intern designed this, because otherwise, there’s no excuse.
— Sarah (@art_ticulate) May 19, 2014
— #FiveSeasons&AFamily (@applextree) May 19, 2014
@McDonalds THAT! is Scary!
— Doctor Zombield (@DrZombield) May 19, 2014
The Facebook reaction wasn’t much better, with several respondents saying Happy looks like a rip-off of the minions from the movie “Despicable Me,” even though his initial introduction actually predates that movie by a year.