McDonald’s horrifies Twitter with new Happy Meal mascot

Happy is an anthropomorphic, computer animated Happy Meal box with a mouth and eyes. The reaction to its U.S. unveiling was anything but happy.

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McDonald’s is changing up its Happy Meals to be a little healthier, adding low-fat yogurt as a side. To celebrate, the fast food chain has unveiled a mascot specifically for its Happy Meals, and his name is Happy.

People think he’s horrifying.

Say hello to our newest friend, Happy! #HappyMeal

— McDonald’s (@McDonalds) May 19, 2014

Here’s Happy in action:

Happy isn’t a totally new character. He was originally introduced in France in 2009 and has made his way to other countries in Europe and Latin America since then. According to McDonald’s, he’s been well received so in those countries.

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