Social Media Will Facebook’s ‘buy’ button lead to more immediate marketing results? The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post. By Matt WilsonJuly 18, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.