In a report released this week, Facebook researchers found that people engage with advertisements on the site more frequently when they tell a story or are otherwise “sequenced.”
Facebook may be trying to speed up the process, it seems. On Thursday, the social media company announced in a blog post that it’s testing a “buy” button on ads and brand page posts.
“With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the blog post states.
At first blush, it’s unclear whether the “buy” button could be a magic ROI solution for social media marketers. Facebook is being cautious.