Hospital’s digital newsroom boosts press coverage, interest

Shepherd Center, which specializes in spinal injury, finds greater ease in posting stories, photos, and video. And the media are biting.

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Shepherd Center, a private hospital in Atlanta, wanted to call attention to a trend: It was treating increasing numbers of younger people who had suffered strokes.

The hospital, which specializes in brain and spinal cord injuries, published a package of information on its PressPage platform: videos, infographics, photos, and a story about two young people who had experienced strokes in their 20s.

Shepherd pitched the story to the press. The Atlanta Journal-Constitution ran a piece that was picked up as far afield as Seattle and Mayo Clinic’s hometown of Rochester, Minn.

PressPage—a Ragan Communications partner—is a digital publishing platform that makes it easy to post articles, imagery, videos, and infographics, and then push it all out through social media.

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