Critics pan Twitter’s new ‘strategy statement’

Twitter’s own chief financial officer admitted the statement was ‘a mouthful’ when he read it at a Wednesday conference. Perhaps most damning: It’s longer than a tweet.

People rarely know the official mission statements of the organizations they work for, let alone for those they patronize. They’re just not shared or talked about all that much. Usually, they appear in an employee handbook or on a poster, and that’s about it.

People became very aware of Twitter’s new “strategy statement” (a Twitter representative said it’s not a mission statement), however, when Anthony Noto, the Twitter’s chief financial officer, unveiled it at the company’s first-ever Analyst Day event. The reaction has not been positive.

Here’s the statement:

Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

According to Mashable, Noto had to pause in the middle of the sentence and admit it was “a mouthful.”

Here are some critiques of the statement (offered, of course, via Twitter):

Many people did not heed Twitter’s clarification that the “strategy statement” wasn’t a mission statement. Some Twitter users even used the hashtag #BetterTwitterMIssionStatements to offer alternatives. Some were serious:

Others were clearly jokes:

How would you rewrite Twitter’s “strategy statement”? Should Twitter have shared it publicly at all?

Topics: PR

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