People rarely know the official mission statements of the organizations they work for, let alone for those they patronize. They’re just not shared or talked about all that much. Usually, they appear in an employee handbook or on a poster, and that’s about it.
People became very aware of Twitter’s new “strategy statement” (a Twitter representative said it’s not a mission statement), however, when Anthony Noto, the Twitter’s chief financial officer, unveiled it at the company’s first-ever Analyst Day event. The reaction has not been positive.
Here’s the statement:
Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.
According to Mashable, Noto had to pause in the middle of the sentence and admit it was “a mouthful.”
Here are some critiques of the statement (offered, of course, via Twitter):
ALERT: The NYSE has halted trading of Twitter to give investors ample time to finish reading new mission statement.
— Dave Pell (@davepell) November 12, 2014
Twitter’s new mission statement is longer than a tweet. pic.twitter.com/sYS5c9Pbsg
— Farhad Manjoo (@fmanjoo) November 12, 2014
Twitter’s new mission statement is terrible in both content and grammar. Also, why doesn’t it fit in 140 characters? pic.twitter.com/XLVQ078BuW
— Martin Gordon (@gordonmb) November 13, 2014
Many people did not heed Twitter’s clarification that the “strategy statement” wasn’t a mission statement. Some Twitter users even used the hashtag #BetterTwitterMIssionStatements to offer alternatives. Some were serious:
Information Happens Here. #BetterTwitterMissionStatements
— ranjan (@ranjanxroy) November 12, 2014
Others were clearly jokes:
The digital platform of choice for mission statement critics and their likes. #BetterTwitterMissionStatements
— GianpieroPetriglieri (@gpetriglieri) November 12, 2014
How would you rewrite Twitter’s “strategy statement”? Should Twitter have shared it publicly at all?