Dave & Buster’s: ‘Please accept our apology’ for taco tweet
The restaurant chain tweeted that ‘no Juan ever’ would say he hates tacos. Followers called the brand out for racism.
Last week wrapped up with an inadvertently racist tweet from the New England Patriots. This week, Dave & Buster’s, a restaurant chain that boasts sporting events on its TVs and video games, can’t say there was anything inadvertent about this tweet promoting its Taco Tuesday specials:
The Twitter rejection of the tweet was swift and blunt:
This. Is. Racist. RT: @DaveandBusters: “I hate tacos” said no Juan ever #TacoTuesday #DaveandBusters
— clarke (@radicalhearts) November 18, 2014
@DaveandBusters @QueenOfShebaN Dave and Busters ‘come for the crappy food and games. Stay for the blatant racism!’
— Kloipy (@Kloipy) November 18, 2014
According to Adweek, Dave & Buster’s took down the tweet about 40 minutes after it was posted. About an hour later, the brand’s social media team offered this apology:
We sincerely apologize for the tweet that went out today our intention was never to offend anyone please accept our apology
— Dave & Buster’s (@DaveandBusters) November 18, 2014
The response to that tweet wasn’t entirely favorable either:
.@DaveandBusters Looks like you fired your copywriter along with your social media manager. Punctuation is overrated anyway!
— CJ Bargamian (@mediahostage) November 18, 2014
@DaveandBusters As a fan of punctuation, I am further offended by this tweet.
— CRlT (@CRlTTER) November 18, 2014
It’s been a tough Twitter day for Dave & Buster’s.
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