Dave & Buster’s: ‘Please accept our apology’ for taco tweet

The restaurant chain tweeted that ‘no Juan ever’ would say he hates tacos. Followers called the brand out for racism.

Last week wrapped up with an inadvertently racist tweet from the New England Patriots. This week, Dave & Buster’s, a restaurant chain that boasts sporting events on its TVs and video games, can’t say there was anything inadvertent about this tweet promoting its Taco Tuesday specials:

The Twitter rejection of the tweet was swift and blunt:

According to Adweek, Dave & Buster’s took down the tweet about 40 minutes after it was posted. About an hour later, the brand’s social media team offered this apology:

The response to that tweet wasn’t entirely favorable either:

It’s been a tough Twitter day for Dave & Buster’s.

Topics: PR


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