If you’ve ever poured yourself a bowl of cereal in the morning, chances are good you’ve had a General Mills brand in your home.
Though not as many Americans eat cereal now as they did in previous years, $7.7 billion was spent on the breakfast food in 2014, according to AdWeek.
General Mills—which owns Lucky Charms, Trix, Cinnamon Toast Crunch, Chex, Cheerios, Wheaties and other breakfast brands—has more than 100 consumer brands outside breakfast that include Nature Valley, Betty Crocker, Green Giant, Yoplait, Häagen-Dazs, Annie’s and Pillsbury.
The company has offices in more than 100 countries on six continents, and its Gold Medal flour (the product that started the General Mills in 1880) is still the No. 1 selling branded flour in the U.S.
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This week’s featured job will give you the chance to go behind the scenes at General Mills; the company is looking for a corporate communications social media specialist in its Minneapolis headquarters.
The position includes influencer outreach, stakeholder engagement and development of growth strategies on the company’s social media channels. Candidates will also be required to write, edit and create visual content for digital media channels, including the corporate blog.
Candidates should have one to five years’ experience working with social media for an organization or agency, along with knowledge of digital analytics tools and social media legal guidelines.
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