I never know how to respond when someone wishes me good luck on “getting that big hit,” because media relations success takes much more than a four-leaf clover.
In today’s rapidly changing media environment, securing placements has more to do with having a solid media relations strategy than with good fortune.
Lucky for you, here are three things that top media relations pros do to land coverage:
1. Pitch at the top o’ the morning. In media relations, timing is everything. There’s no substitute for getting an early start to make sure you’re in front of a story.
Journalists typically begin working on their stories first thing in the morning. Use your afternoon hours for developing strategy and drafting story angles so that you’re ready to hit the ground running the next morning.
This is especially important if you’re trying to tie in to the day’s news, making your expert part of the national conversation. Remember, you’ll be competing with other brands for coverage. The first to respond often wins the placement.