PR agency seeks talent through ‘missing’ posters

A hot market means talented candidates have their pick of jobs. How to get their attention? One Brooklyn firm has an idea.

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Does it ever seem like your inbox is flooded with resumes from lackluster job applicants?

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team.

Small Girls PR—which boasts current and past clients such as GE, Google and Meetup—has posted flyers in Brooklyn and Manhattan that read:




Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Clients and campaigns are manageable, but recruiting drives her nuts. The poster campaign is an attempt to get the attention of a different kind of applicant.

“The thing that we’re really trying to hit home is that just going through the traditional routes of trying to hire creative PR talent yields traditional candidates,” Blair says. “We’re not looking for someone who does things the same way every time. We’re looking for someone who really thinks outside the box.”

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