PR 3 ways having a mission can increase your brand’s power Caleb Gardner, a content director at Organizing for Action and 18 Coffees, said brand missions are the future for PR and marketing pros. By Beki Winchel@bekiwekiMay 15, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.