Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.”
There was many an afternoon when that thought went through my head, which may explain why I chose a less numerically minded career path.
Here’s the rub:
The closer I look at everything we do here at AirPR (and everything PR pros do in general), the more I realize just how intertwined math is in our day-to-day work. From time management to data visualizations that allow audiences to extract meaning from numbers, math is everywhere.
PR measurement guru Shonali Burke sums it up nicely: “If you’re managing a client’s budget, you’re doing math. If you’re using data points to pitch a story, you’re doing math. If you’re managing a research project which comprises surveys, you’re doing math. If you’re running your own PR business, you’re absolutely doing math.