Survey: Email still journalists’ preferred pitching method

Cision’s Social Journalism Study found that social media is becoming a more integral part of reporters’ routines, however, even if they don’t necessarily like it.

Social media is becoming something journalists simply can’t ignore.

A hefty 94 percent of respondents in Cision’s new Social Journalism Study, conducted in conjunction with Canterbury Christ Church University, said they used social media at least some during the course of an average day in 2014. About 27 percent said they used it more than two hours each day. Only 6 percent said they didn’t use it at all.

More than half (51 percent) said they wouldn’t be able to carry out their daily work without social media, and 57 percent said it has improved their productivity.

Here’s where things get complicated, though: A whole lot of journalists also think social media is destroying journalism. About half of respondents said they agreed with the statement, “Social media is undermining traditional journalistic values.” The statement was particularly popular in Australia, where 60 percent agreed, and the United States, where 54 percent agreed.

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