Yahoo CEO’s maternity announcement overlooks workforce

Marissa Mayer’s news that she’s expecting twins reminds us that shareholders aren’t the only PR stakeholders.

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On Monday, Yahoo CEO Marissa Mayer announced that she is expecting identical twin girls by year’s end. According to the blog where she shared the news, Mayer will be “taking limited time away and working throughout,” due at least in part to it being “a unique time in Yahoo!’s transformation.”

By Tuesday, the news was covered worldwide by tech blogs, business press and broadcast outlets—and even a few celebrity tabloids. Though headlines initially focused on the main news at hand (her pregnancy), the coverage began to take a noticeable turn. Journalists were quick to point out that not only the resources availed to a CEO that make a such a brief leave possible (Mayer famously has a nursery in her office), but also the stark dichotomy between Mayer’s aggressive postpartum work schedule and the company’s very generous parental leave.

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