Your Facebook page can make or break your business.
With the amount of time people spend staring at their News Feeds, taking advantage of their attention should be your priority.
As you try to accomplish this, though, you may be unaware that you’re making common mistakes that will prevent your Facebook page from selling or engaging.
Facebook’s current organic reach is hovering just above 2 percent. That’s not great news, but it’s not the end of the world, either.
There are two ways to drive more people to your page. One way is to boost posts (which costs money); the second is to create a thriving Facebook page.
To do the latter, you must stop making these common mistakes:
1. Your page has too much text.
People’s attention spans are short. Research shows that our attention spans are shorter than that of a goldfish.
Sometimes you might have to explain something on your business’s Facebook page through text. Providing updates and tutorials is great, but keep your followers’ attention spans in mind.