Social Media Cleveland Clinic can trace blog revenue—but pushes a broader strategy The Ohio-based hospital tracks readers who end up as patients, but that’s not what drives the editorial decisions of its powerhouse blog, Health Essentials. By Russell Working@byworkingSept. 24, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.