Better late than never—or, maybe, better never than late.
This week Jay Carney, senior vice president of corporate affairs for Amazon, posted a counterpunch to a scathing story about the online retailer that ran Aug. 16 in The New York Times. That piece, posted on Medium, resulted in a response from the Times on that same site.
The sniping match has caught public relations pros’ attention.
Here are three PR lessons to be learned from these recent events:
1. Social media can provide a platform to defend your organization.
A key frustration for many PR pros before the advent of social media was the difficulty in combatting inaccuracies and negativity in news stories. A call to an editor may have resulted in a correction printed in the bottom left corner of an inside news page, or a fleeting mention on an evening broadcast, but it how could that undo what previously had been written or said?