Most of us are on the seemingly endless hunt for the perfect time of day to write—that magical period when ideas naturally spring up, words flow and our attention is undivided.
As we know too well, perfect circumstances rarely come about.
An infographic from QuickSprout aims to help us find that enchanted time—through science.
Though most of us identify as either morning people or night owls, research says other factors, such as dopamine levels and how distracted we are, have the biggest effect on our creativity.
You will be most creative when your dopamine (a neurotransmitter that controls the brain’s reward and pleasure centers) and distraction levels are high, the infographic says. That’s why so many people claim to come up with their best ideas while they’re running, driving or taking a shower.