As publishers flee Facebook, LinkedIn rises

Frustrated with algorithm tweaks and diminishing organic reach on the world’s largest social network, marketers are redirecting resources toward different platforms.

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Facebook recently announced that it will prioritize posts of users’ personal contacts and show fewer posts from publishers and other businesses in news feeds. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers.

Since being purchased by Microsoft, LinkedIn has added native video, enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn’s professional audience is attractive for B2B product promotion, and it’s increasingly becoming a publisher-friendly hotspot.

LinkedIn emerges as a content-sharing network

Readership and engagement of the top 100 best performing articles on LinkedIn quadrupled over the past two years, according to NewsWhip.

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