As the designation ‘writer’ evolves, are you adapting?

Maybe your job category has morphed into ‘content creator,’ or perhaps you do more editing and proofing than crafting original copy. A changing landscape requires ever more skills.

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Where in the career spectrum does the modern “writer” fall?

As many as 75 percent of marketers might be increasing content creation, but the average job growth rate for occupational writers is not keeping pace.

According to the U.S. Department of Labor, job growth for writers averaged 2 percent, with a few exceptions in specialized fields such as technical writing.

As more and more content is produced, organizations are relying on those in other occupations to generate material for their communication channels, including blogs and social media posts.

Meanwhile, occupational writers are asked to specialize while overseeing generalized content produced by their non-occupational colleagues. Specifically, it’s not uncommon for a writer (or communication manager) to be assigned specific projects and serve as an editor for the organization.

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