Social Media Assailed by a ‘flamer’? How to respond without getting burned When a complainer opens up a relentless stream of vitriol, protect your brand with this measured, sensible approach. By Jason MenardFeb. 15, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.