Raise your hand if you enjoy proofreading.
Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy. Below are 14 useful tips to help you find those typos before you hit “send”:
1. Shift into reverse
“Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. “That’s because your mind knows what’s coming next (or at least, what your brain thinks comes next). A trick to find a fresh perspective and see sentences anew is to reverse the order: read the last sentence, then the second-to-last sentence, then the third-to-last sentence, and so on.”
2. Take a break