Avoid email mistakes with this 14-point checklist

Want to avoid induction into the inbox Hall of Shame? Follow this advice before you hit “send.”

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Raise your hand if you enjoy proofreading.


Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy. Below are 14 useful tips to help you find those typos before you hit “send”:

1. Shift into reverse

“Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. “That’s because your mind knows what’s coming next (or at least, what your brain thinks comes next). A trick to find a fresh perspective and see sentences anew is to reverse the order: read the last sentence, then the second-to-last sentence, then the third-to-last sentence, and so on.”

2. Take a break

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