Meet the Large Communications Team at Princeton HealthCare System

It sounds like a mammoth undertaking: Princeton HealthCare System was opening a new facility, the University Medical Center of Princeton at Plainsboro. Its communications team was tasked with getting the word out to the community. The plan included holding a total of 75 public meetings about the new hospital; sending a holiday greeting card featuring a 3D image of the hospital to consumers, employees, physicians, and volunteers; creating a robust website that provided detailed information about the project; and much more. With tactics like this, the integrated communications campaign achieved its ultimate goal of increasing patient volume at the new hospital.