It’s one thing to secure major media coverage for clients when you have a big announcement. It’s another to maintain the momentum in between announcements. That’s what Geben Communication has done through a proactive approach to media and blogger relations, leading to placements in tech, business, and niche industry outlets. Among these are CNN, The Wall Street Journal, The New York Times, Mashable, TechCrunch, Investor Relations Magazine, PR Week, and The Holmes Report. Its “Social Media Guide to the Super Bowl,” for instance, led to coverage on Mashable, CNN, and ESPN, among others. Yet Geben can boast a similar success in big launches, as with Kansas City-based ShotTracker, which created an affordable piece of wearable technology for basketball players who want to improve their shooting performance.