Mukesh Kharbanda started his agency, Fuzion PR, in 2005. Based in India, Kharbanda focused on research and analysis, then transitioned to public relations with an emphasis on delivering regional results for global brands. He guided Ford Motor Company in a pivot away from one-way communication to a more engaged storytelling approach, propelling the Ford brand into greater visibility and persuading Indian consumers to add Ford to the mix of vehicles they consider when deciding which car to buy. In 2016, Kharbanda led more than 80 news media drives, tying the effort to foot traffic in Ford showrooms. In addition to running Fuzion PR, he pens an automobile-focused column for India’s largest English-language daily, The Tribune.