Mid-sized Agency

Congratulations to award-winning mid-sized agency, The Narrative Group

The Narrative Group - Logo - https://www.ragan.com/wp-content/uploads/2018/05/PR-Agency.jpg

The Narrative Group worked on the launch of Prestige, a new scotch whiskey from Chivas Regal. The agency orchestrated a series of events to launch the drink—parties, events and experiences including “the Ultis Room,” offering a unique experience in an intimate 25-30 guest setting. A brand ambassador engaged with the group in order to build long-lasting relationships between participants and the one to three trusted brands and/or media properties that were aspirational to the target audience (like Hypebeast, Pencils of Primise and Art of Elysium). The experiences led to 46 million media impressions and 45 million earned media impressions (with coverage in Billboard, US Magazine, Entertainment Tonight and others).

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