Mahul Brahma has experience in every kind of media. He has been a senior editor at the Economic Times, Reuters, DNA, The New York Times’ India partner and CNBC TV18, among others. This experience has positioned him well to coordinate communication on behalf of mjunction, a Tata group company which manages the electronic auction of steel and coal, along with auctioning 2G spectrum, oil fields, ocean vessel chartering, food grains, media rights and more. Each of the business units acts autonomously, rendering a holistic view of the company difficult. Brahma was up to the challenge, creating a niche for mjunction as the largest B2B ecommerce player in India. In only a year, the media got on board, and the biggest B2B ecommerce player in India label is now the company’s brand identity.