A terrific series of campaigns would be music to any PR pro’s ears.
That’s especially true for Denise Daly, head of U.S. lifestyle public relations branding, product and luxury at Harman, which specializes in equipment for delivering music to discerning ears through the JBL brand.
For raising JBL’s cultural voice, PR reach and online engagement among its young target audience, Daly has been named Ragan and PR Daily’s Corporate PR Professional of the Year.
Millennials and Gen X consumers value brand authenticity, creativity, personal expression, credibility and innovative products, and they crave socially engaging experiences and connections.
Accordingly, JBL’s messaging aims to anchor JBL at the crossroads of music, sports and culture. Under Daly’s leadership, the three-day JBL Fest, one of nine major campaigns, was held to garner global press coverage and storytelling through ambassadors and influencers, create consumer excitement, drive social conversations, build brand engagement, and motivate key customer participation.
It succeeded on all counts.