Effective social media marketing environment relies heavily on voice.
Craig Carter, Discover Durham’s in-house social media manager, organically drives engagement, develops the organization’s brand identity, and creatively represents the North Carolina destination for its audiences.
In the words of Jake Potter, director of internal communications for RDU International Airport: “Like the city it calls home, Discover Durham’s voice drips with ‘cool.’ … Discover’s creative energy is contagious and makes our job fun. They’ve successfully cultivated an online audience by capturing the spirit of the Bull City in their content.”
For sharing his “cool” voice, Craig Carter is Ragan and PR Daily’s Social Media Professional of the Year.
As Discover Durham’s resident social content creator (GIF maker, video producer, meme creator, poet, conversation starter), Carter best understands community residents, as well as potential visitors.